Um.........National Breast Cancer Awareness month just got huge...
Bruce Munro, an English light-artist, is building a 16-foot glowing nipple out of 2,730 plastic bottles and fiber optic cable atop a hill to make the whole thing look like a giant boob and promote breast cancer awareness.
Created bottle by bottle at the top of the 288m (945ft) high chalk hill, Mr Munro is hoping his beacon "will be seen for miles".
"And I lost a dear friend very young to breast cancer and meeting Victoria Todd from Cancerkin was the link needed for me to create my own incarnation of a beacon of light in support of all who are, or have been, affected by this disease.
"By illuminating the night sky for a brief moment, I hope to send the message you are not alone."